Maintaining a good sender reputation
Today, the most important factor in the delivery of your email is your sender reputation. If ISP's don't know you or don't like what you're sending, you won't be invited back. We're constantly working to ensure you can piggyback off our great reputation and give your campaigns the best chance of reaching the inbox.
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Human approval processBefore they can send a single campaign, every new customer is reviewed by our team to ensure they meet our comprehensive criteria covering permission, email content, privacy and much more. |
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ISP feedback loop integrationIs integrated into the feedback loop of ISP's like Yahoo, Hotmail and AOL. We can detect if a subscriber marks you as spam, and remove them from your list automatically. |
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Email authenticationEmail authentication allows our customers to prove they are who they say they are. Using technologies like Sender ID and DomainKeys/DKIM you can protect your reputation and improve the chances of getting delivered. |
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Smart bounce and complaint handlingWe automatically detect different types of bounces and react accordingly. Undeliverable addresses are removed immediately, temporary fails are given additional chances before removal based on best practice. |
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Best practice built inWe support confirmed opt-in for all susbcriber lists, include a single click unsubscribe link in all campaigns and allow your subscribers to maintain their own subscription through preference centers. |
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3rd party deliverability monitoringWe use a number of third party tools to monitor our inbox delivery to dozens of the leading ISP's allowing us to spot potential delivery issues and react immediately. Our team monitors all major blacklists daily. |
